Moody Mamas After My Own Heart

I learned about Moody Mamas October of 2008.  I was in LA at the Mom 2B Tradeshow looking for products for my lovely online boutique when I saw their swanky little booth.  The company was started by two young women (never been married, never had kids).  Quite unusual, but also very special.  Their clothing was unique because it was so soft and luxurious to touch.  Being that I rarely sell clothing, I wasn’t really looking for clothing, but when I saw the Playful Mama Poncho had to add the store.

Playful Mama Poncho

It was so soft and comfortable that I knew that women would LOVE it.  Last week I had a chat with Elise Rosemarin, Co-founder of Moody Mamas.  She says, “Not your average nursing cover-up, this piece provides fashion and function.  Unlike other nursing cover-ups that look like shower curtains or are obviously for nursing, this poncho is cute and versatile.  This poncho is double sided, so if you would rather use it as an on-the-go blankie for your baby, flip the poncho inside out and it has a soft velour lining that you could use to cover your baby!  Best of all, this nursing poncho is perfect for the on-the-go mama all because when you are done using it, you can stuff the poncho inside one of its pockets and it will form a ball that is small enough to fit in your diaper bag!”.  What I love about the poncho is that you can wear it long after pregnancy, after nursing, when you want to throw on a sweatshirt, but want to be a little more chic about it.

The rest of their clothing is just to die for.  If I were pregnant right now, I would live in most of their pieces and look fabulous and feel comfortable.  I would love to carry more Moody Mamas products and will in the future as I honestly believe that so many of their items are MUST HAVES!

Another thing that makes the Moody Mamas so special was their ability to attract designer and Project Runway winner Christian Siriano to create “Fierce Mamas”, a collection for Moody Mamas.  Very cutting edge, very stylish.  Like I said, these ladies are special.  I’m pleased to say that they will have a lower-priced collection debuting at Target (yes, they target whom Liz Lange designed maternity for) , next week (April15th).  I feel honored to have partnered with them from the beginning and hope to have a long lasting one into the future.

Me, Christian and Marta Abrams, co-founder of Moody Mamas